First big mistake when starting a new project… Lack of understanding and context

Many people want to start a new company or a new project because they have the next best idea, the next best technology, or a burning issue for themselves.

What every entrepreneur and intrapreneur needs is an understanding of the paying customer. They need to understand the context of their problems. With this context they can solve the thorniest of problems.

See this Forbes article: Five Mistakes Intrapreneurs Make When Trying To Change Their Companies

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