My job… Embedding customer obsession

The firm I work for, LeapFrog Systems, enables organizations to execute. We have teams that are embedded within customer organizations delivering at the product and executive levels.

My expertise is getting organizations to embed design into their way of working. How do you get an organization to change to adapt to a more external driven process?

How in this case do I get teams of people across different clients to obsess over their client? How do we turn this obsession about our clients into opportunities for us to meet their needs?

Amazon has a distributed model that expects teams to know their customer. They expect that their planning incorporates the customer. Then they expect the organization to make their plans from the teams who know their customer.

This resonates with me and I am go to explore this idea more within our firm.

If you have a better idea or have been practicing something that I can learn from, please share.

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