The day-in-the-life walk-through of a persona provides documentation and context of the users’ work throughout the day. The day-in-the-life walk-through focuses on the user, independent of your company’s particular interest, from the time they wake up in the morning until they go to bed. The walk-through is at high-level, “5000 feet”, and shows the typical… Continue reading Analysis: Day-in-the-life
Personas are developed from data collected about targeted users. The patterns that emerge from your research create the user archetype- the persona. Creating personas serves several purposes. Personas help remove the tendency of the team to make assumptions about the user or see themselves as the user. Personas also provide team members an accurate short cut to reference a group of users. Personas are also… Continue reading Analysis: Personas
At the intersection of users and technology, we find the interactions of the users. These interactions are highly dependent on the technology- mobile device, desktop application, gaming controller, kiosk – and the and the abilities and limitations of the users. Technology choices are often impacted by existing products. Is there a legacy stack? Are you hoping to adapt what… Continue reading Analysis: The intersection of users and technology
Where the business and users intersect, we find the business processes, the “workflows” of your customers. Optimizing workflows yields improvements to their business processes, resulting in efficiency and the benefits that may come along with that such as improved customer service, faster turnarounds, and higher quality work. Independent of the technology, analysis of the workflows of the users… Continue reading Analysis: The intersection of business and users
When I begin a project and start digging in, I need to understand what you know about your clients and users. A verbal walk-through and a pointer to representative case studies will help kick off the learning process. Any description, profile, or conversations with clients and users will help frame what is known. Tell me about… Continue reading Understanding Project Context: Who are your clients & users?