Is UX becoming a commodity?

With an emphatic NO!!

I soooo disagree with Kem’s assertion, I even left a nice comment.

Kem Kramer on Johnny Holland declared:
“After 10 years in the field, I woke up one day to realise that my service as a UX practitioner had become a commodity. Usability had become the ‘in thing’ and everyone could do it and show that their products were better than the competition. Usability as a buzzword, populated Product Lifecycle processes in many organizations. So it comes as no suprise when the general attitude of stakeholders these days is one of a shopper saying: ‘One McUser Experience with usability fries please.’”