Understanding Project Context: Who are your clients & users?

When I begin a project and start digging in, I need to understand what you know about your clients and users.  A verbal walk-through and a pointer to representative case studies will help kick off the learning process.


Any description, profile, or conversations with clients and users will help frame what is known.

  • Tell me about your clients.
  • What part of their organization uses the products?
  • Who in the organization is targeted by the current products?
  • Who has the problem we are looking to fix?

Clearly understanding your clients and users is essential to solving the problem. Starting from what is known will help us identify what kind of research is required. Let’s start painting the picture of who your clients and users are.

Copyright 2015 Frictionless Design LLC

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