Don’t just do product innovation. Anyone can do that. You can do ten types of innovation.

The Ten Types of Innovation: The Discipline of Building Breakthroughs – by Larry Keeley is a fabulous book. It helps you and your organization reframe the scope of your effort to something that will provide the most impact.

Here are the ten types of innovation:

  1. Profit model
  2. Network
  3. Structure
  4. Process
  5. Product performance
  6. Product system
  7. Service
  8. Channel
  9. Brand
  10. Customer engagement