Sprinkling a little innovation here and a little there is not going to do much unless you are lucky.

Creating innovation theater makes a lot of people feel good during the show but you are left only with memories when the show is done.

Creating a way to embed innovation into your organization with the means to execute is what you want and need.

You have the people who are experts in the business, you have the people who are experts at the operations, and now you need to find the people who are different from you who have deep expertise in other fields.

You also need to look beyond your products for innovation. Look to your business models, branding, networks and other customer touch points.

You have to be in it as a way of doing business. Innovation is part of the slow and steady march of organizational change that you need to do.