Whether you are a startup or a long time business, why do you think the next product you build they will buy? You build it… they will come?
We spend more time worrying about the tools and processes we have then the needs of our customers.
What other investments do you make where you spend this much time and money and have no idea whether you are going to get what you want?
Spend time observing your customers. Get to know them. Walk in there shoes. Know their dreams and what they think about when they are awake. Intimately understand them and you will solve the problem that they will pay for … Not just your fantasy project.