Zeldman is teaching a class “Selling Design” and has made an online reading list.


  • Demystifying Design – by Jeff Gothelf – A List Apart
  • Design Criticism and the Creative Process – by Cassie McDaniel – A List Apart
  • Personality in Design – by Aarron Walter – A List Apart
  • Design Professionalism – by Andy Rutledge
  • Do You Suck at Selling Your Ideas? – by Sam Harrison – HOW Magazine
  • How to sell your design effectively to the client – by Arfa Mirza, Smashing Magazine
  • Money: How to sell the value of design – an email conversation – by Jacob Cass – Just Creative
  • How to choose a logo designer – by Jacob Cass – Just Creative