Mobile first was suggested as a means to help an organization build both for mobile devices as well as the desktop application. The attempts at taking fully featured applications and wedging them into the mobile device did not work. Trying to take something with few constraints and simplifying to something with greater constraints seldom works. In this… Continue reading Mobile first or workflow first?
Category: Human factors
Portfolio Summary: Summarizing Non-Normal Data
We are designing the information displays for portfolio managers. In the process of understanding what information is needed we have identified from our resident portfolio managers and customers the need to get a quick overall status of the portfolios under management. If we are looking at one portfolio there are some specific characteristics we would like… Continue reading Portfolio Summary: Summarizing Non-Normal Data
The Cost of Free
Are we so giddy about seeing something for free that we are no longer able to compare the value of the item? Why is it that most people will by a 15 cent Lindt truffle over a 1 cent Hershey Kiss but when the Kiss is free people barely buy the truffle. If you want to… Continue reading The Cost of Free
Paying More
Do people only pay more when the supply is low and the demand is high? Isn’t that what basic economics assumes? If you want to influence what people will pay review the series of experiments done in the Predictably Irrational chapter called “The Fallacy of Supply and Demand: Why the Price of Pearls – and… Continue reading Paying More
Making a Choice
Do you ever find that when you provide people a choice between 2 things that they always seem to pick the wrong one? If you want to influence what people select take the series of experiments done in the Predictably Irrational chapter called “The Truth about Relativity: Why Everything is Relative – Even When It… Continue reading Making a Choice