Analysis: Competitive Analysis

As part of the overall competitive analysis, my clients ask me to compare the competitors’ products and services to their own. An organization typically has a list of competitive issues encountered during the sales process. In addition, there may be marketing and product checklists of feature by feature comparisons. Due to companies using design as a differentiator, clients are now seeking a… Continue reading Analysis: Competitive Analysis

Analysis: Interactions

Interactions analysis is used to understand the strengths and constraints of your technology to meet the needs of the user to accomplish their work. I have worked for several companies that had old technologies and wanted to modernize. The question we considered; in moving from a native Windows application to a web-based trading application, what would the user gain or… Continue reading Analysis: Interactions

Analysis: Workflow Analysis

The Workflow Analysis is a tool to document and enumerate the workflows around products and services of the company that are touched by end-users. The workflow analysis follows key workflows through the organization’s products and services entering, crossing boundaries, and exiting upon conclusion of the work. The workflows may occur across personas, departments, and organizations.… Continue reading Analysis: Workflow Analysis

Analysis: Day-in-the-life

The day-in-the-life walk-through of a persona provides documentation and context of the users’ work throughout the day. The day-in-the-life walk-through focuses on the user, independent of your company’s particular interest, from the time they wake up in the morning until they go to bed. The walk-through is at high-level, “5000 feet”, and shows the typical… Continue reading Analysis: Day-in-the-life