Many companies are lost when it comes to the buzzword “innovation.” This article hits on some problems I have encountered in other companies. People grasp for something to get their “innovation” then feel like it just doesn’t work. These ideas may work but what people need to do is learn the process by doing it with someone who knows what they are doing and then be willing to adapt. Just reading about it and picking the things that the company is comfortable with is a recipe for a muddled mess.
“Luke Williams, a fellow at Frog, argues that coming up with breakthrough innovation isn’t just a matter of being brilliant. Rather, he lays out a systematic method for overcoming the usual barriers that hem in great ideas.”