Oh how many times do you read that job description and wonder what kind of unicorn they are looking for? So many job descriptions and so many articles have been written on the topic:
- Unicorn, Shmunicorn: Be a Pegasus
- How To Hire The Best Designer For Your Team
- Stop talking about unicorn
- The Unicorn Designer Dilemma, and How to Avoid It
- Unicorn: a visual designer with UX chops
- What is a “UX Unicorn”?
- The official UX Unicorn site
A UX unicorn is that job description that says the company would like the designer to do all of the research, analysis, visual design, interaction design, information architecture, copy writing, acceptance testing, validation, usability testing, CSS, HTML, Javascript, angular, node.js and be an expert in agile methodologies. Oh yeah, don’t forget, are experts at communicating at any level in the organization with product management, business owners and developers.
For many years I have worked with software development organizations. A challenge has always been to find great UI developers. UI development is not taught in colleges and universities. Most developers that I have worked with have been business tier or database developers. Since it is difficult to find good UI developers, every organization tries to convince their business tier devs that they can do the UI. I am forever having the long walk to the car with a […]