Are you a business owner or product manager looking to improve the design of your product? Even if you do not have a designer on staff, you have design minded team members that can be guided with right questions. Here are some questions to ask to get your team to drive to the optimal solution.
Question 1: What is the problem you are trying to solve?
There is a tendency to jump immediately to solutions without first stating the problem. Stating and clarifying the problem itself will crystallize the issue for both the product manager and the team. Ask this question to have team members verbalize the problem.
For example, I had a project manager ask me to design an icon to put on the screen. This button was the solution he determined for the customer problem. I asked him a series of questions around the problem and it turned out the button was a band-aid that would resolve the specific customer request. The real problem was much larger. Users were not able to get their work done smoothly and they wanted to speed up a process they did frequently throughout the day.
Question 2: Who has this problem?
There is a tendency to focus solutions on the most recent set of user requests or complaints, rather than generalizing to the overall user population. This question is asking about the persona or the archetype of the user. Identifying the persona determines the persona’s needs, goals, activities, environment and how the company wants to interact with this type of user.
For example, I had a project manager come to me for help with a specific product enhancement. One customer was asking for a specific feature. By […]