1% Everyday – Designing for the dopamine release for reward-and-pleasure

“Swiping on apps is inherently rewarding due to a dopamine hit in the brain every time a new message is received”

– USC psychology lecturer

“The short-term, dopamine-driven feedback loops that we have created are destroying how society works”

– Vice President of User Growth at Facebook

Using smartphone apps has been compared to using drugs like cocaine.

One positive note is that cocaine is worse … using your phone, at least, leaves you with your prefrontal cortex.

“An important difference, though, is that cocaine impairs the prefrontal cortex, which leads to poor decision-making, while internet addiction doesn’t.” – USC

A couple of short articles:

A Vox article on designing a more intense reward system:

Consider the following:

  • What are you doing to learn and understand these design techniques?
  • What are the best ways to avoid creating these addicting behaviors?
  • How do we manage this tension on the projects we are working on?

Leave a comment

Your email address will not be published. Required fields are marked *