Yahoo is going through a process to find a new logo. In the first couple of days I was excited with the idea to show 30 different logos.

I am not impressed. It looks like someone is testing out their font set on the word processor. What I was expecting was some play with the logo. I was hoping for some interesting ideas. At this point, if I was Yahoo I would not be choosing any of these for the expense of the change.

What would I like to see?

  •  Change the logo everyday forever, not just for 30 days. This would show Yahoo as an ever changing, on top of it all company. This would allow them to demonstrate some interesting ideas.

Here are the first 28 Yahoo logos:

Day 28

Day 27

Day 26

Day 25

Day 24

Day 23

Day 22

Day 21

Day 20

Day 19

Day 18

Day 17

Day 16

Day 15

Day 14

Day 13

Day 12

Day 11

Day 10

Day 9

Day 8

Day 7

Day 6

Day 5

Day 4

Day 3

Day 2

Day 1