Seth Godin has created a list of things he thinks a company should do to start in today’s world of marketing.

http://sethgodin.typepad.com/seths_blog/2009/12/is-it-too-late-to-catch-up.html

The first 3 mentioned are:

  • get email
  • make a company website with addresses and contact info at a minimum
  • start an email campaign

The others on the list are even more interesting.