What is the point of the UI Design review?

  • to provide more information
  • to ever increase the fidelity of the design with the understanding of the target workflows and users
  • to communicate to the team
  • to get buy-in from the team
  • to critique design choices
  • to challenge constraints

What else happens in practice?

  • an opportunity to reflect and poke holes (arbitrarily)
  • a chance to complain
  • communal design
  • group think
  • scoping and sizing
  • determination of difficulty
  • assuming what the user wants is what the reviewer wants

When too much emphasis is on the second list the team is no longer looking to create the best product and the optimal experience.