“If you pay attention to demographics and purchasing power…”

If people paid attention product teams would do many things different. Most of the time it is simpler to hire people who are:

  • In your own image
  • In the Jones’ image
  • Available
  • Cheap
  • In the know

Maybe we should hire because:

  • They demonstrate customer empathy
  • They are familiar with the customer segment
  • They bring diversity of thought