1. People Don’t Want to Work or Think More Than They Have To

2. People Have Limitations

3. People Make Mistakes

4. Human Memory Is Complicated

5. People are Social

6. Attention

7. People Crave Information

8. Unconscious Processing

9. People Create Mental Models

10. Visual System

http://uxmag.com/articles/the-psychologists-view-of-ux-design by Susan Weinschenk