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Simplification

Simplification

Many companies that build enterprise applications add a lot of features to their product. As the number of features increases the complexity and friction increases. Part of the challenge of designing for these systems is that companies do not desire to remove the features because clients are using or asking for them. However, clients also want their system to be as simple as a mobile phone app. This requires a practical approach to designing new features into the system.

  1. Reduce
  2. Organize
  3. Speed Up
  4. Clarify

I have 20 years of experience working with organizations to design and simplify highly complex systems. With these four ideas in mind, I am able to guide the product team to elegant solutions.