Design thinking is the business’ acknowledgement that the users’ experience matters.

  • Take this time to show how having user empathy delivers more in tune solutions.
  • Bring everyone along.
  • Use the clear albeit rigid process.
  • Get people to draw, not talk about solutions.
  • Prototype immediately.
  • User test.
  • Do it rapidly to show results.
  • Rinse and repeat.

Remember you are not trying to make everyone designers.

You are using everyone’s expertise to drive better solutions.