1. Creativity
  2. Innovation

This Forbes article is lazy. They had a good headline then quit.

Great. CEOs want creativity and innovation. Deming and Ford are an interesting historical footnote.

What are CEOs really looking for? The writer explains that innovation is what they want. “New ways of looking at people and processes are the best ways to improve them.” This by definition is what any company is doing to succeed.

What I am looking for is what do executives mean by creativity and innovation. Our experience with executives looking for innovation is that they are not prepared for an innovative revolution. They are looking for evolution, a stepwise improvement. They need to make small bets that test many ideas with minimal impact to the existing money streams.