Even thought he was focusing on Google+ I thought the multiple ways of publishing using different services was useful.

“I publish both a daily and a weekly email newsletter without doing anything. It just happens. Everything I write on Google+ is automatically posted on Twitter and Facebook, and it’s made available as an RSS feed.” – Mike Elgan 5/2012

http://www.techworld.com.au/article/424539/how_publish_from_google_/