Tech & Design

While exploring principles of logo design, I discovered these eight criteria for judging good logos, according to Craig Von Kolaar. Von Kolaar specializes in marketing for non-profits but I believe these concepts can be applied universally when looking to create a strong logo.

  1. aesthetically pleasing
  2. distinctive
  3. memorable
  4. timeless
  5. scalable
  6. simple enough for use with multiple mediums
  7. adaptable (color and black and white)
  8. communicates qualities of the brand

Would you expect one of the criteria to be that the logo resembles the product or service offered? Notice, that requirement did not make the list.

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