Luminoso Compass and Frictionless Design

Luminoso announces the launch of COMPASS, their next generation enterprise feedback solution!

Luminoso Compass

Luminoso Compass enables you to consume, interpret, and act on large-scale feedback in real time – across multiple languages. It captures new themes in conversation, extracts actionable insights, unearths the root causes and illuminates the driving themes and topics.  In addition, Luminoso Compass removes spam, irrelevant content, and off-topic discussion automatically.

Michael T. Pullen of  Frictionless Design worked with Luminoso to design and develop the Compass user interface. “I found working with Luminoso exciting,” said Pullen. “The business challenge was to simplify the overwhelming intake of social media and company data to make timely business decisions. The resulting product is a sleek application that allows people to analyze a particular area of interest, group areas into relevant topics, and monitor those topics to see changes over time. Only when the user is interested does he need to dive into the individual messages and posts being monitored. All of this allows users to remain focused on the business impact of the data rather than scanning thousands of Tweets.”

Luminoso is a language understanding company. Their proprietary conceptual engine – born out of a decade of research at the MIT Media Lab – analyzes vast quantities of text in seconds, deriving insights and conclusions that are critical to enlightened decision-making.  Take any form of unstructured text – emails, news stories, research results, social media rants – and identify the ideas, patterns, dot-connections, underlying themes, and buried intelligence. Luminoso can be contacted at info@luminoso.com.

Frictionless Design offers user experience design and architecture consulting services to enterprise-class software companies. Frictionless Design can dramatically improve your ability to deliver products on time and ensure customer acceptance. Michael Pullen […]

Frictionless Tech & Design: Logo Design

Tech & Design

While exploring principles of logo design, I discovered these eight criteria for judging good logos, according to Craig Von Kolaar. Von Kolaar specializes in marketing for non-profits but I believe these concepts can be applied universally when looking to create a strong logo.

  1. aesthetically pleasing
  2. distinctive
  3. memorable
  4. timeless
  5. scalable
  6. simple enough for use with multiple mediums
  7. adaptable (color and black and white)
  8. communicates qualities of the brand

Would you expect one of the criteria to be that the logo resembles the product or service offered? Notice, that requirement did not make the list.

Copyright 2015 Frictionless Design LLC

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By |January 14th, 2015|Visual Design|2 Comments