• technology is most celebrated when it is most invisible
  • products that work, beautifully, without fuss and with great style
  • in simplicity
  • NOT with ever longer lists of features and technical specifications

“And technology is most celebrated when it is most invisible—when the machinery is completely hidden, combining godlike effortlessness with blissful ignorance about the mechanisms that deliver our disburdened lives. Apple made technology not for geeks but for cool people—and ordinary people. It made products that worked, beautifully, without fuss and with great style. They improved markedly, unmistakably, from one generation to the next—NOT with ever longer lists of features and technical specifications, but in simplicity. Press the single button on the face of the iPad and, whether you are 5 or 95, you can begin using it with almost no instruction. It has no manual. You cannot open it up to see its inner workings even if you want to. No geeks required—or allowed. The iPad offers its blessings to ordinary mortals.” – Wall Street Journal

Sorry that I do not have a link to this article. I got the quote through email. If you know what it is let me know.