Tools: How I use Google Drive

I use Google Drive to provide access to documents, presentations, and spreadsheets.

share Google Drive

It is a quick and free way for me to share easily, yet limit the access to a selected group of people. Google Drive provides the ability to organize and store documents that I want to share and collaborate on.

This is how I set up Google Drive.

  1. Create a folder in Google Drive
    • Google Drive New Folder
  2. Share the folder with the people that need access
    • Google Drive Share
  3. Create your document, presentation, or spreadsheet
    • Google Drive New Doc
  4. Go to the menu “File” and email collaborators
    • Google Drive File
  5. Email every time you make a change that you want your collaborators to review.

For small teams and ad hoc groups of people, Google Drive works well. As the groups and numbers of people using Google Drive increase, the system becomes difficult to manage.

Give it a try, it might be a good tool for the way you work. Good luck!

Copyright 2015 Frictionless Design LLC

By |May 21st, 2015|Tools|0 Comments

Analysis: Competitive Analysis

As part of the overall competitive analysis, my clients ask me to compare the competitors’ products and services to their own.

Competitive analysis

An organization typically has a list of competitive issues encountered during the sales process. In addition, there may be marketing and product checklists of feature by feature comparisons. Due to companies using design as a differentiator, clients are now seeking a competitive analysis of the user experience.

An effective way to start a competitive analysis of the user experience is to select the tasks for which the products compete head-to-head. For example, with online products, the research and sign up process can be compared to show first impressions imparted by each product.

  • Take screenshots of each step in the task
  • Lay out the screens so that the reader can walk through the screens step by step
  • Lay out the competitors on the same page so that the comparison can easily be seen
  • Edit the document to show the story for each task and add call-outs to highlight design differences and similarities
  • At the end of the tasks, create a summary section to highlight key points of differentiation

Competitive Analysis Example

Once you are done with the document, print it out, and post it on the wall. Being able to see the screenshots stretched out on the wall gives reviewers a better sense of the overall comparison between products.

“I have been up against tough competition all my life. I wouldn’t know how to get along without it.” -Walt Disney

Copyright 2015 Frictionless Design LLC